| Marketing skill handy for getting hired | | "Learning how to
market yourself ... is a critical skill for all job seekers because
it allows you to apply marketing theory to the most important
product -- yourself. It's all about a brand called you."
That's the strong belief of Margaret Sullivan, chairwoman of the
marketing communication department at Columbia College Chicago and
a former advertising copywriter. And she backs her words with
action... |
| Prepare Yourself For "The Question" | | A highly popular job
interview question that really stumps job seekers – it’s second
only to being asked why you left your last job – sounds quite
innocuous and even user-friendly on the surface. It’s “Tell me
about yourself.” ... |
| Three Steps
to a Winning Personal Brand | | Gone are the days
where your value as an employee or vendor was linked to your
loyalty and seniority...
Just as with corporate brands, your personal brand is your promise
of value. It separates you from your peers, your colleagues, and
your competitors... |
| What do
People think about YOU? | | The higher you move up
the corporate ladder, the less people tell you what they really
think and the more they tell you what they think you want to
hear... |